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Brand Vinci: Decoding Facets of Branding

  • Author : Pavan Padki
  • Publisher : Bloomsbury India
  • ISBN-13 : 9789384052683

About Brand Vinci: Decoding Facets of Branding

Brand Vinci decodes the concept of branding here and now, with a fresh and unique perspective. The decoded facets are practical and useful not only to marketing professionals but also to entrepreneurs,B-school students and could also be highly applicable to one's own personal life. Written by a brand practitioner and corporate trainer and based on interactions with marketing professionals during workshop and client engagements, this book demystifies branding concepts for brand owners, managers and students.

Book Details

BindingHARDCOVER
ISBN-139789384052683
LanguageENGLISH
No of Pages118
PublisherBloomsbury India
Publisher Date2014

About the brand

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